Our bodies are always talking to us. In pulses, heartbeats, and breaths. Fitbit translates it all so we can do the things we love. So we can listen to our bodies and feel our power. The brand needed a creative platform that would breathe new life and speak to new people – beyond walking clubs and step-counters. We tapped DJ Marc Rebillet to create an original track made with body sounds as instrumentals. Then we called on some of the most unexpected people to feel their power in all kinds of ways.
Fitbit, Feel Your Power
Agency: JOAN Creative
Client: Fitbit
ECD: Lauren Costa
CD: Kristin Wellmer
ACD/CW: Nicole LeLacheur
ACD/AD: Hailey Lawrence
CW: Laura Schear
AD: Claire Galladay
Producer: Chris Cort
Directors: Anthony Pham, Michael Barth
Editor: Tyrone Rhab