When adidas needed to introduce Gen Z to its iconic 80’s basketball shoe (and MJ’s shoe before the Jordan), Forum, it only made sense to let womxn show us how they’d style it. With one-of-one vintage looks straight from the past. We took it back to Forum’s OG era by flipping a 1984 city bus, inviting seven Gen Z fashion influencers and style editors to board, and took them on a “Thrift & Ride” tour thru Brooklyn vintage shops—the whole thing documented by them. Not only did the day end with 28 one-off looks for Forum, people at home could enter to win a look styled by their fave creator.
adidas, Forum by NYC
Agency: Grow
Client: adidas
ECD: Eric Lohman
CD: Marcus White
Sr. CW: Nicole LeLacheur
Sr. AD: Daniela Chávez
Producer: Elijah Hatem
Photographer: Mike Washington
Directors: Jams & Bash
Editor: Tyrone Rhab