Häagen-Dazs, That’s Dazs, 2025
Häagen-Dazs inspires people to slow down and savor the moment. Amidst the fast-paced nature of everyday life, this campaign sparks a much-needed reminder: to slow down and enjoy some ice cream. Even in the smallest slivers of the day, like a grocery run or evening commute home, Häagen-Dazs encourages us to take our time and enjoy the moment.
Agency: nice&frank
Chief Creative Officer & Co-founder: Laura Petruccelli
Chief Strategy Officer & Co-founder: Graham North
President: Tamera Geddes
Creative Directors: Erica Stevens, Nicole LeLacheur, Grace Hwang
Director of Connections Strategy: Drew Forrest
Brand Strategy Director: Shaza Elsheshtawy
Jr. Brand Strategist: Drew Marie Petereit
Executive Producer: Tod Puckett
Group Account Director: Noelle Mullholand
Account Supervisor: Ahreana Blair, MS
Client: Häagen-Dazs
Chief Marketing Officer, Dreyer’s : Elizabell Rivera Marquez
Marketing Director, Häagen-Dazs: Rachel Wall Jaiven
Marketing Manager, Häagen-Dazs: Courtney Grant
Global Marketing Manager, Froneri: Alicia Munday
Associate Brand Manager, Häagen-Dazs: Mallory McCarley
Production Company: Connect The Dots
Director: Lauren Jane Coulson
Director of Photography: Frank Mobilio
1st AD: Lexi Kirsch
2nd AD: Delaney Forrey
Executive Producer: Wes Olson
Producer: Jane Oh
Production Coordinator: Nicole Morra / David Cahill
Set Designer: Kelly Infield
Stylist: Linda Engelhardt
Food Stylist: Casey Dobbins
Editorial: Cut + Run / Tyrone Rhabb
Color: Company 3 / Joseph Bicknell
Sound: Wave Studios / Isaac Matus
Clean-up: Jogger
Music: Still Woozy
Product Photographer: Suzanne Sarroff
Food Stylist: Eugene Ho
Print Producer: Marion Liang
