Whoever you are. Wherever you live. Whatever you wax. You deserve to feel confident. You deserve to feel smooth. You deserve to feel yourself. “Every Body Smooth” is an open invitation from European Wax Center to join the waxing party and feel your best self. From film to print, social to OOH, the new 360º brand campaign not only offered a new and refreshed look, but a fresh outlook on what it looks like to feel smooth.