It’s nice. It’s frank. It’s nice&frank’s new brand identity. Informed by a frank, childlike nostalgia that makes creative collaboration more welcoming and disarming for both their people and their partners. The new design reset for nice&frank is all about giving people permission to play – inspired by elementary school workbooks and the feeling of opening up a fresh pack of crayons.

nice&frank, Brand Identity

Designer: Michael Stone
Designer: Ben Gallegos
ACD: Erica Stevens, Nicole LeLacheur


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EWC, Every Body Smooth

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PUMA, Only See Great