The harsh truth is, fentanyl is killing our kids. The powerful opioid is 50x stronger than heroin, 100x stronger than morphine, and is being illegally mixed into drugs and fake pills in lethal amounts. We partnered with the Ad Council to bring awareness to the crisis by educating kids in a totally new way. Instead of saying “don’t do drugs”, we brought in substitute teachers – ex-drug dealers – to teach a new curriculum and share the real deal on fentanyl, straight from people who really know. Then we made the lessons open-sourced for any teacher to use in their schools.