Let’s be real, shopping for workout clothes as womxn kind of sucks. The experience is static, the visuals are flat, and you can’t tell how the product moves and wears while in motion. So, we changed that. By creating a digital shopping experience that’s supportive as the new collection itself.
adidas, Watch Us Move
Agency: Grow
Client: adidas
CD: Dani Meluski
AD: Nikki Mirsaeid
Designer: Kim Coghill