KODIAK has made boots for a long time. Like, over-100-years long. The brand was due for some polishing with a new positioning and identity. With serious street cred in Canada, KODIAK needed to re-enter the U.S. market as a performance and lifestyle brand. The platform Built for What Matters was born to show how KODIAK is made for the important things; like staying safe on a worksite, to making it home with dry feet. *Won Gold Hatch Award 2019, Brand Identity