Downeast Cider is 100% unfiltered. That means all that apple-y good stuff is still in the can, right where it should be. It also means that before drinking a Downeast, it’s best to give it a shake first. I helped work on this complete rebrand, inclucing verbal tone, packaging and can copywriter, and the creation of a flexible system able to accommodate an endless array of new flavors. *Boston Hatch Award 2019, Packaging