We threw it back to grandma’s house for PUMA’s holiday campaign. Floral wallpaper, laminate countertops, tacky decorations, and plenty of holiday nostalgia spanned PUMA’s retail, e-commerce sites, and social. Fa-la-la.
PUMA Internal Creative Agency
ECD: Josh Tetrault
Art Direction: Bethany Maddox, Nicole LeLacheur, Nico Reilly
Photographer: Hannah Sider
Product Photographer: Ivan Lanz
Producer: Brenna Bourie