International supermodel Adriana Lima introduced a boxing-inspired PUMA collection that placed women center-ring. Taking nods from the traditionally male-dominated boxing clubs, we created Club Lima: a place where strong women don’t have to hide behind weak training standards. Where grit is the loudest statement.
PUMA, Club Lima
PUMA Internal Creative Agency
ECD: Josh Tetrault
AD: Amanda Sem
CW: Nicole LeLacheur
Director: Chris Powers