Fitbit, Feel Your Power,
Charge 5 Launch

The second installment of Fitbit’s “Feel Your Power” brand campaign needed to build on the energy of the first, while digging even deeper into personal product stories. So, for the launch of the new Charge 5, we followed the training journey of on extreme jump roper, Adam Jernberg, as he listens to his body and footwork to do what he loves most.

Agency: JOAN Creative
Client: Fitbit
ECD: Lauren Costa
ACD: Nicole LeLacheur
ACD: Hailey Lawrence
AD: Giselle Lucero
CW: Shirley Wang
Producer: Chris Cort
Directors: Anthony Pham,
Michael Barth, John Merizalde

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