The second chapter of Fitbit’s “Feel Your Power” brand campaign needed to build on the energy of the first, while digging even deeper into personal product stories. To do it, we followed the training journey of on extreme jump roper, Adam Jernberg.
Fitbit, Feel Your Power
Agency: JOAN Creative
Client: Fitbit
ECD: Lauren Costa
ACD: Nicole LeLacheur
ACD: Hailey Lawrence
AD: Giselle Lucero
CW: Shirley Wang
Producer: Chris Cort
Directors: Anthony Pham,
Michael Barth, John Merizalde